Nutra Naturals
Natural whole foods to deeply nourish
At a glance
The business
Nutra Naturals, formerly Nutra Organics, is an Australian wholefood nutrition brand making industry leading bone broths, collagen, superfood blends and children’s nutrition. Founded at a family kitchen table in northern New South Wales in 1998, the business now sells direct and through around 2,200 stockists nationally.
Nutra’s range is premium, family oriented and all natural. Products are developed by the team of Nutra nutritionists, naturopaths and food scientists, and distributed across Australia and increasingly the world, with a growing presence in the United States as Nutra’s first major export market.
Why Fortitude partnered.
The same frame guides every investment: good people, building a good business, in a good market. For Nutra Naturals, that means:
01 Good people
Founders and a team who built the brand over two decades, now supported by a chief executive and a broader team from premium consumer goods backgrounds.
02 Good business
A market leader, driving growth through innovation and superior products.
03 Good markets
Secular demand for functional and preventative nutrition across Australia and the world.
How we work together.
Fortitude backed Mark and Darlene Powell to take a brand they had built over two decades on word of mouth into national retail and international markets. Fortitude and the founders have invested in leadership, brand and operating capability.
Capital
Primary capital to accelerate product, sales and marketing, and to fund entry into international markets.
Strategy focus
Market insight and channel expertise to enhance data-led decision making, driving focused growth.
People and governance
Recruited a chief executive from premium consumer goods and added board and reporting capability as the founders stepped back.
From the leadership team’s perspective.
Could this be your next chapter?
If you are a founder weighing up a partner, see what the journey looks like, or start a conversation, in confidence and with no obligation.